{"id":521333,"url":"\/about\/","layout":"standard","version":"2026-05-07T16:23:08.000000Z","blocks":[{"id":5134726,"type":"slideshow","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":5134727,"type":"banner","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"type":{"id":129556384,"value":"standard"},"title":{"id":129556385,"value":"Read the story"},"copy":{"id":129556386,"value":"Why I Created Poetica"},"titleColor":{"id":129556387,"value":"#{banner.title.color}"},"titleBackground":{"id":129556388,"value":"#{banner.title.background.color}"},"copyColor":{"id":129556389,"value":"#{banner.copy.color}"},"copyBackground":{"id":129556390,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":129556391,"value":"95%"},"textShadow":{"id":129556392,"value":"#{banner.text.shadow}"},"borderRadius":{"id":129556393,"value":"0px"},"buttonBorderRadius":{"id":129556394,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":129556395,"value":"#{button.primary.color}"},"buttonStyle":{"id":129556396,"value":"secondary"},"buttonSize":{"id":129556397,"value":"standard"},"overlayOpacity":{"id":129556398,"value":"0.15"},"overlayColourStart":{"id":129556399,"value":"#000000"},"overlayColourEnd":{"id":129556400,"value":"#000000"},"overlayDirection":{"id":129556401,"value":"90"},"image":{"id":129556402,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/ibakm1xp7mwj2farnbth3xzoij7wfuiwfc3ndbasiovpfbsr.png.png?w=auto&h=auto&fy=0.4864475861777\",\"alt\":\"\"}"},"video":{"id":129556403,"value":null},"videoThumbnail":{"id":129556404,"value":null},"media":{"id":129556405,"value":"image"},"align":{"id":129556406,"value":"center"},"verticalAlignment":{"id":129556407,"value":"center"},"font":{"id":129556408,"value":"#{heading1.font}"},"actions":{"id":129556409,"value":"[]"},"template":{"id":129556410,"value":"slide"},"padding":{"id":129556411,"value":"6"},"fullWidth":{"id":129556412,"value":"1"},"fullBackgroundColor":{"id":129556413,"value":"#{banner.fullBackground.color}"},"published":{"id":129556414,"value":"1"},"conditions":{"id":129556415,"value":"[]"}}}],"properties":{"mode":{"id":129556374,"value":"slideshow"},"speed":{"id":129556375,"value":"5000"},"navigation":{"id":129556376,"value":"0"},"limit":{"id":129556377,"value":"1"},"template":{"id":129556378,"value":"slideshow"},"padding":{"id":129556379,"value":"6"},"fullWidth":{"id":129556380,"value":"1"},"fullBackgroundColor":{"id":129556381,"value":"#fff0"},"published":{"id":129556382,"value":"1"},"conditions":{"id":129556383,"value":"[]"}}},{"id":5134728,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"html":{"id":129556417,"value":"<p>Since I started writing poetry a few years ago, I\u2019ve been looking for a meaningful way to share it.\u00a0<\/p><p>The traditional routes to publishing poetry often seem to favour those already established, or those who follow a particular path. And even then, a book or pamphlet may only be read once or twice before being set aside.\u00a0<\/p><p>What I\u2019ve always loved most about poetry is its ability to say more than what\u2019s written.\u00a0<br \/>Through analogy and suggestion, and metaphor; a few words can carry layers of meaning, often different for every reader.\u00a0<\/p><p>But how could I share my poetry with an audience that doesn\u2019t yet know me?\u00a0<br \/>How could I make it accessible, without following the usual routes?\u00a0<\/p><p>That\u2019s when the idea came.\u00a0<\/p><blockquote><blockquote><p>\" What if I could take the lines or phrases from my poems that truly resonate, and give them a life beyond the page?\u00a0\"<\/p><p><\/p><\/blockquote><p>\" What if those words could be worn?\u00a0\"<\/p><p><\/p><\/blockquote><p>If a line connects with someone, it might become something they want to carry with them, a reminder, a reflection, or even a quiet statement to the world.\u00a0<\/p><p>So I began reading back through my work. Hundreds of poems.\u00a0<br \/>And I quickly realised something important.\u00a0<\/p><p>Not every poem is great, far from it.\u00a0<br \/>But even in the ones that fall short, there can still be a line or phrase that stands out.\u00a0<\/p><p>When those lines are lifted out and allowed to stand alone, they can take on a new meaning entirely.\u00a0<\/p><p>In many ways, it mirrors life.\u00a0<br \/>We all begin with a blank page, and we have to start writing to get anywhere.\u00a0<\/p><p>So I built Poetica around that idea.\u00a0<\/p><p>Clothing inspired by original poetry.\u00a0<br \/>Words designed to be worn.\u00a0<\/p><p>If you enjoy poetry, thought-provoking ideas, or meaningful phrases, this is for you.\u00a0<\/p><p>And there\u2019s more to it.\u00a0<\/p><p>The clothing is made using sustainably sourced or re-milled cotton.\u00a0<br \/>Items can be returned and recycled as part of a circular system.\u00a0<br \/>And the full poems behind the designs will be shared, freely.\u00a0<\/p><p>This is just the beginning.\u00a0<\/p><p>Our collections are chapters in an evolving story.  The pages of Chapter 1 are already open, and the next chapter is quietly unfolding.<\/p><p>Thanks for reading.\u00a0<\/p><p>Nigel\u00a0<br \/><\/p>"},"borderRadius":{"id":129556418,"value":"#{text.border.radius}"},"textColor":{"id":129556419,"value":"#{text.color}"},"backgroundColour":{"id":129556420,"value":"#0000"},"truncateHeight":{"id":129556421,"value":null},"padding":{"id":129556423,"value":"6"},"fullWidth":{"id":129556424,"value":"0"},"fullBackgroundColor":{"id":129556425,"value":"#{text.fullBackground.color}"},"published":{"id":129556426,"value":"1"},"conditions":{"id":129556427,"value":"[]"},"template":{"id":129561382,"value":"text"}}},{"id":5134729,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"padding":{"id":129556428,"value":"6"},"spacing":{"id":129556429,"value":"64px"},"font":{"id":129556430,"value":"DM Serif Display"},"title":{"id":129556431,"value":"Stay Close to the Story"},"copy":{"id":129556432,"value":"Be the first to discover new poems, new chapters, and the lines or phrases that become the designs you wear."},"stacked":{"id":129556433,"value":"0"},"backgroundColor":{"id":129556434,"value":"#0000"},"textColor":{"id":129556435,"value":"#{newsletter.text.color}"},"primaryActions":{"id":129556436,"value":"0"},"formBorderRadius":{"id":129556437,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":129556438,"value":"#{button.border.radius}"},"borderRadius":{"id":129556439,"value":"#{newsletter.border.radius}"},"mailingList":{"id":129556440,"value":62276},"template":{"id":129556441,"value":"newsletterSubscribe"},"fullWidth":{"id":129556442,"value":"0"},"fullBackgroundColor":{"id":129556443,"value":"#{newsletter.fullBackground.color}"},"published":{"id":129556444,"value":"1"},"conditions":{"id":129556445,"value":"[]"}}}],"properties":{"title":{"id":129556368,"value":"Read the story"},"isStorePage":{"id":129556369,"value":"1"},"ogImage":{"id":129556373,"value":"https:\/\/images.podos.io\/mnerrho4g6fvjmg6oenpnhv25upbjxganwkjhtbrwjwy3rfv.png.png?w=1200&h=auto"},"description":{"id":129561381,"value":"The story behind Poetica; how original poetry became wearable design."}},"labels":[],"published":1,"sitemap":1,"divisionId":391342,"edited":true}